Wednesday, April 25, 2007

Google Is Now the World's Most Valuable Brand

Search engine giant Google has become the No. 1 brand displacing other giants like Microsoft, Coca-Cola and Wal-Mart. The latest findings have placed Google at the top.

Market research firm Millward Brown put Google ahead of the above formidable brands. The rankings are based on available financial data along with research and interviews with consumers worldwide, Millard Brown said. Google’s jump from the 7th position last year to the top slot shows the growth, status and its popularity. It is interesting to note that Google uses little public advertising.

Some other factors that are considered in brand recognition this year are corporate responsibility and serving customers in emerging markets like India and Brazil.

Top Brands:

  1. Google
  2. General Electric
  3. Microsoft
  4. Coca-Cola
  5. China Mobile
  6. Marlboro
  7. Wal-Mart
  8. Citi
  9. IBM
  10. Toyota
Source: Millward Brown Optimor

Congratulations Google! You deserve the Numero Uno spot. Google faces the challenging task of maintaining its position at the top now.

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